Operational profit of William Hill casino has recorded a rise for the third trimester of 80% in comparison with the previous year. William hill Group has saved a rise of 22% for the third semester. The world cup is one of the reasons of these big revenues. The net revenue has increased of 16% if you compare it from the previous year. The analyst of the market declared that the casino William Hill has saved the best revenue of the years regarding to the online casino market. Online bet sport has recorded a rise of 287%. In 2009, the group was recording £6 million of revenue for this activity and in 2010; the group recorded £23 million. But the group analyses the situation carefully and don’t think that next year, they will save the same records through the actual conjunction and a rise of the taxes. The casino activity has tumbled down of 2% since the French market is open.